Digital Analytics Manager

Location: New York, NY
Date Posted: 05-01-2018
The Manager in Digital Analytics will be responsible for working closely with Digital Product Managers, Content Strategists, and Marketing Campaign Managers to deliver insights to our audience and overall Digital Experience.

They will be developing and deploying advanced analytics to support Marketing in exploring new segmentation opportunities and effectively measure the value of the organization’s digital initiatives. Further, the Manager will be tasked to support and ideate in designing impactful Test & Learn campaigns that will define and influence our overall Digital Experience.

Responsibilities of this role include:
  • Generate and deliver actionable, data-driven insights to help drive improvements in our customer experience
  • Build and maintain predictive models, perform segmentation analyses, and create optimization algorithms to identify desirable target and campaign optimization opportunities
  • Build and maintain clear/concise recurring reports that measure and track success
    Design new metrics and enhance existing KPIs to support the future state of the business
    Tell the story - communicate insights and recommendations to business partners and leaders
  • Minimum 5 years of Experience in Web Analytics tools required (ie. Adobe Analytics, Google Analytics)
  • Experience developing model and non-model based segmentation and targeting required (experience in financial services industry a plus)
  • Ability to process clean data - transformations and categorical variable coding
    Comfort with applied data sciences (such as statistics, applied math, physics, etc.)
  • Proficiency in SQL, R, and Python a plus
  • Experience in big data, machine learning, and data mining a plus
  • Minimum Bachelor’s degree in Economics, Math, Statistics, Computer Science, or other quantitative discipline required
Candidate Must Have:        
Adobe Analytics

For immediate consideration, please submit a recent resume in MS Word format in addition to a detailed cover letter with salary expectations.  
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